As a web developer, I often hear can you use something like Helvetica but not Helvetica… I know it just sounds stupid, but the truth is everyone wants a fresh clean site that looks like the Gap or Ikea but they don’t want to be mistaken (i.e. sued) for the Gap or Ikea. I really want to see this, I missed the Montreal screening in May because I simply didn’t know this documentary was being made, so now I’m gonna buy the DVD or try to find it on iTunes or Netflix.
I have the film and it is a great film. I am not big fan of the typeface.